LinkedIn is a powerful platform to help you build up a strong reputation within your industry and be seen as the go-to-expert within your field.
Whether you are updating your profile, creating your messages to go to your prospective clients, or writing a blog post, you’ll want to ensure these three points are infused within your messages on LinkedIn.
Your LinkedIn Messages Should Promote 3 Key Points:
1. Your Thought Leadership on topics / areas you want to help your clients with.
2. Your empathy for the fact they have their problems in the first place, and that you are passionate about helping them resolve them.
3. You have a great solution, strategy, or framework for helping them to achieve their goals.