The 5 Steps to Creating a LinkedIn Company Page that Attracts More Clients
Step 1: Create Your Company Page
Let clients know why your company exists, describe the values that lead your decision making and use the ‘Products and Services’ section of your Company Page to promote your most popular packages.
Step 2: Attract Top 50 Prospects
Once you’ve connected with your top 50 prospects on your LinkedIn profile, its time to invite them to follow your Company Page, so they can receive quality content that relates to them.
You can encourage them to follow your Company Page by letting them know that you have exclusive offers and special announcements that get communicated through the Company Page.
Step 3: Communicate Thought Leadership
Create a calendar so you and your team curate and create content that is useful to your target market.
As the business leader, you should create a plan of the top 5 topics to focus on, and then allow your team to create content that supports your company’s views and strategies.
What are the Most Popular Types of Posts on LinkedIn?
According to LinkedIn, the best type of content you can create, curate and share on LinkedIn is:
Lists posts that had the title include the words “Top” and the numbers 3, 5, 10, 25, 30, 50, or 100. These types of posts get 40% more engagement than any other content.
Content that contains Links. Posts with links get 45% more engagement than those without links.
Posts that ask a question, particularly within the Title of the Post – get 50% more comments than posts without a question.
Images contained within the update get 98% higher comment rate.
Videos embedded in the posts get twice as many likes, shares and comments, and a 75% high share rate.
Step 4: Engage Action
Aim to create a conversation within your community of followers.
Each of your updates and posts should end with a ‘call to action’ that encourages your target market to make a comment, like or share your posts and updates.
Step 5: Analyse the Results
Your Company Page provides statistics and details of who has shared, liked and commented on your posts.
Follow up with people who do share or comment on your activity, because it can often instigate conversations that boost sales!