The 5 Steps to Get a Stead Steam of New Clients
Since most prospective clients will Google your name before or after a meeting with you, its a good idea to make sure they see a strong profile that shows you are an expert in what you do. Personal Branding is best described by what people say when you’re not in the room. Your Online Profile is the fast way to build up your reputation within your industry.
As a coach or consultant, you’re likely to convice new clients that you are a credible expert in your field if you have your own website, with 5 – 10 articles or blog posts and some professional photos of you. Having your own website is the best way to build a strong platform where you can develop great content, and have all your social media profiles recommending people check out your website. The big advantage to this is you can then retarget them through Google advertising, as well as offer them valuable information in exchange for their email address.
The next step in the process is to create online products. Make money while you sleep by creating digital products, that can be downloaded any time of day is the great way to earn extra cash, but it also does so much more. Clients who are interested in your 6 an 12 month coaching and mentoring programs will see the digital product and buy it so they can get familiar with the way that you communicate, and your key ideas and strategies. When they are interested, they are more inclined to invest the $12 – $32K for your high level products and services.
Creating an automated system that consistently turns cold leads into happy clients is the key to earning a steady revenue. Your pipeline includes using a range of online tools and technology to automate key elements that lead to higher conversions. As a base level, your business needs a Customer Relationship Management and an online sales and marketing Funnel so your clients can receive valuable and relevant information to help them make the decision to buy your higher level consulting and coaching services.
Once you have the above set up, the next step is to advertise so you start to get a steady stream into your business. You only would invest in advertising when you are confident that you have the systems in place to maximise your investment and efforts. Try different types of marketing such as Facebook Advertising, Youtube Advertising, Google Adwords, plus try different offline marketing. The best part about online advertising is that you can see what is working and what isn’t – so you are constantly refining your ads to get an even higher response rate.